What is YouTube Content ID?

What Is YouTube Content ID?

Content ID is a scalable and automated system on YouTube. It enables copyright owners to identify videos on the platform that includes their work.

If you own a copyright, then Content ID must receive a reference copy of the eligible items you wish to review.

Then YouTube uses those references to scan their current database to see if anything matches.

When YouTube finds a match, then it applies the outcome that you prefer. Content ID allows you to block the offending video, track it, or monetize it.

How Can I Get My YouTube Content ID?



Video ID on YouTube gets granted to copyright owners who currently meet the platform’s criteria.

That means you have a possible claim to make through Content ID, have evidence of ownership over exclusive rights, and the completion of an agreement that states that only items with such rights have permission for use as references.

Copyright owners may also need to provide YouTube with exclusive ownership evidence for specific geographic regions.

YouTube might find content that matches the example given for Content ID, but it may not rise to the level of infringement where a claim is possible.

Users cannot use this system to claim content for items where they don’t hold sufficient rights.

Using Content ID for Music

Content ID for music on YouTube simplifies the process of identifying and managing uploaded videos.

The platform will scan content against a database of music that you submit for review. If content from a user-uploaded video matches something that you own, then you receive the same options to track, block, or monetize.

You must create assets in the rights management system on YouTube to take advantage of Content ID.

Each one you deliver represents a different kind of intellectual property.

1. Music Video Assets

This content usually involves audio-visual music. It could be a clip of a song provided by a label or an original video that you uploaded as a creator.

2. Sound Recording Assets

You will use this option if the upload is an audio recording only. It may include dictation, reading, or melodies, but there will not be a visual component to the file.

3. Composition Share Assets

A composition is an individual work that can stand alone within the context of a recording. It can even have separate copyright concerns to pursue.

You’ll need to declare if you have lyric, mechanical, synchronization, or performance rights with this asset – or a combination of any or all of them when using Content ID.

4. Art Track Assets

This item includes any album art and metadata that involve a recording to which you own the rights. It is the automatically generated version of a sound recording that YouTube produces.

Content ID on YouTube also recognizes that relationships between these four asset categories exist.

If an asset claims ownership on user-uploaded content, then the platform applies the most restrictive policy when conflicts exist with multiple claims.

As a creator, you deserve to have a say on how your content gets streamed to others.

Content ID gives you a way to have more control while having an opportunity to make some money if you want.

You can find out more about Content ID or to pursue a claim through the YouTube Creator Academy.